Frequently Asked Questions:Our company purchased a pop-up brand display a few years back. It worked out well, but now we are looking for a new display that would be much lighter and easier to transport. What is available today in 10? that can still provide a professional appearanMany of the newest types of exhibit structures now weigh less than 100 lbs- including graphics, lights and cases! I?ve been reading about dye sublimation. What is it and why is it better than paper print graphics? Dye Sublimation is a heat transfer 4-color process that permanently transfers and imbeds digital imaging onto various types of fabric. The image is then permanently adhered and machine washable. As far as whether it is better, it seems like more and more show graphics are printed this way - it provides photo quality imaging in Grand Format and is less than half the price of Lambda and digital prints. One would have to look at the applications to best determine the best print medium. What should we be looking for in new display technology? One thing we?ve noticed is a trend toward reducing operational and transportation costs. At the same time, new graphic technology and greater display hardware options now provide a greater spectrum of exhibit features at greatly reduced costs. I would like to purchase some banner stands. Do they make any with product shelving? Yes, check out the Duo Sprint. It?s a collapsible stand with a rollable print. It has many different types of detachable shelves and accessories. Is it cheaper to try to hold on to an older display and refurb it, or buy a newer display brand? Older displays generally tend to weigh more- and cost more to ship. Create a spread sheet and compare shipping, drayage, and set-up charges of your current display against the proposed cost, weight, set-up time, and girth of newer displays. My department handles about a dozen shows a year for our firm. Ideally, we would like an exhibit that packs in only one case. What is available? Take a look at the new Exhibit One brand that is featured on the site. Regarding your web consulting services, what can our company do to attract customers to our site? Many companies are trying to get away from using the web as a place to stick an online brochure. You need to provide a better reason for customers to go there! There may be a way to use your web site for e-commerce, where customers can place secure credit transactions and can check on job status. The web can also manage staff scheduling and provide for customer input in product development and general feedback. It is a good idea to constantly evaluate your web service and see how the web can increase your firm?s bottom line. How long does an average trade show display last? That depends upon the usage. You should budget for a typical booth life of about 3-5 years. Graphics should probably be updated on a yearly schedule. |
